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For investors the question is how to take advantage of this space. Before Powershares PHO an investor could invest in utility funds of individual stocks. Both of these methods are hit and miss. Utility funds are much more heavily weighted toward companies that are not involved in the water industry. The only other way to invest in this industry was to invest in individual stocks. This method has its risks because the water industry is so broad based and picking the right stock at the right time is not a particularly easy task.

Powershares ETF is based on the Palisades Water Index. The 30 or so companies included in PHO include everything from watershed management to developing more cost effective water treatment systems